Archive for May, 2009

Mailing Regulations Update

This is from an e-mail from the USPS and I thought it could help clarify some of the post office regulations and plans:

DMM Advisory

Pricing and Classification — keeping you informed about the prices and mailing standards of the United States Postal Service

New Letter-Size Booklet Standards and Folded Self-Mailer Recommendations

Our new standards for letter-size booklets and folded self-mailers will include only recommendations for folded self-mailers, rather than requirements. We will continue to work with the mailing industry to test folded self-mailer designs and further explore mailing options before finalizing these standards.

The required standards will detail our changes for booklets mailed at automation and machinable letter prices. We’ll use the DMM Advisory to let you know when the requirements for letter-size booklets and recommendations for folded self-mailers are available on Postal Explorer.

The Domestic Mail Manual (DMM) is available on Postal Explorer (pe.usps.com). To subscribe to the DMM Advisory, send an e-mail to dmmadvisory@usps.com. Simply indicate “subscribe” in the subject.”

Hope this helps!

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May 28, 2009 at 2:51 pm Leave a comment

What is the size of the space needed for the address on the postcard?

The size varies depending on whether or not you are mailing out with a barcode and how many lines you are want to use in the address area. For example if you would like to have Company, Contact, Title, and Address you need more room than if you just want Company and Address. We request our customers leave 3 3/4 x 2 1/8 for the mailing space when we are handling the mailings.

May 21, 2009 at 3:46 pm Leave a comment

Does a self-mailer always need to be tabbed, regardless of the orientation of the folded edge?

Yes, unless it is over 6 1/8 x 11 1/2. At this point, it qualifies to mail as a flat and does not need to be tabbed.

May 21, 2009 at 3:43 pm Leave a comment

Do you have information about the new postal regulations for self mail pieces?

As of right now, the post office has not changed their postal regulations. They discussed making the change but decided against it when many large mailers complained. I’ll keep you posted with changes and updates!

May 21, 2009 at 3:40 pm Leave a comment

What is a carrier route mailing?

A carrier route is a “route” within a zip code that a postal carrier walks or delivers mail in.

Carrier routes are used to divide mailing lists into segments. In order to mail by carrier route, you need to mail to approximately 90% of the addresses on that route. So if you want to reach the people around your location, a carrier route mailing is a good option for you. We can presort your mailing this way if you are only mailing to a few routes.

Another perk is that this method can save you money! Carrier route mailings receive a discounted rate on postage. Additionally, it costs less to obtain the list and mail, partly because they are addressed to “current resident.” Keep in mind that a carrier route mailing never goes out First Class; it is a Standard mailing and can take up to 2 weeks or longer to arrive.

These mailings are perfect for Restaurants, Dentists, Retail Stores, etc.

May 19, 2009 at 5:26 pm Leave a comment

When is the best time to mail?

This depends greatly on your target market and your industry. The key to direct mail is mailing consistently. You can test by mailing at different times and tracking your responses to see what works best for you. There are many ways to track your mailing. Your marketing consultant will be able to help you determine a workable method for you.

Also, our CEO, Joy Gendusa, wrote a marketing article aptly titled “Direct Mail, Don’t Assume–Just Test and Track” that explains in more detail how to test and track your results.

Let me know if you have a more specific question that you would like me to answer. Just leave a comment!

May 15, 2009 at 2:49 pm 2 comments

What is the difference between mailing First Class and mailing Standard (3rd class)?

The two key differences are delivery time and postage rates:

A First Class mailing is treated as a priority; the normal delivery time is 3–5 business days. A Standard mailing can take up to 2 weeks or longer for delivery. Therefore, you are paying a premium to mail First Class and the postage rates are much higher to mail this way.

The exception is the 4.25 x 6 postcard, as you will receive less costly postage rates mailing First Class than if you mail Standard.

Another thing to keep in mine is that you will receive returns (due to bad addresses/undeliverable mail) on First Class mail but you will not on Standard. For this reason, when you mail Standard, it’s important to consider the quality of your mailing list and how that will affect your postage costs.

Best, Melissa

May 14, 2009 at 2:23 pm 8 comments

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