When is the best time to mail?

May 15, 2009 at 2:49 pm 2 comments

This depends greatly on your target market and your industry. The key to direct mail is mailing consistently. You can test by mailing at different times and tracking your responses to see what works best for you. There are many ways to track your mailing. Your marketing consultant will be able to help you determine a workable method for you.

Also, our CEO, Joy Gendusa, wrote a marketing article aptly titled “Direct Mail, Don’t Assume–Just Test and Track” that explains in more detail how to test and track your results.

Let me know if you have a more specific question that you would like me to answer. Just leave a comment!


Entry filed under: Timing and Tracking Response. Tags: , , , .

What is the difference between mailing First Class and mailing Standard (3rd class)? What is a carrier route mailing?

2 Comments Add your own

  • 1. Drugs in Water  |  May 15, 2009 at 5:27 pm

    Joy made reference in her email to “postal regulations” that were often times confusing.

    I don’t do any mailing myself, but the clients I refer to postcard do – so I need to understand what issues they face.

    Can you give some examples of postal regulations that are confusing, ridiculous, or both?

    • 2. Melissa  |  May 19, 2009 at 3:04 pm

      One that comes to mind actually has to do with design and mailing: in order to get certain rates, it is sometimes necessary to design around a “mailing space” or imaginary box. So we’ve definitely had people run into situations where they already had pieces printed that did not conform and ended up paying more for postage. That’s just one example of postal regulations sneaking up on you.

      There are many, many more details that can go into a mailing, so I recommend you follow me on Twitter or follow this blog as there will be regular postings with more examples to come!


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