Address Errors

July 6, 2010 at 10:00 am Leave a comment

If you provide a list for your mailing, you may notice you end up mailing less cards than you expected.

There are several things that may cause this.  You may have duplicate names and addresses in your list that we remove.  We may remove some people that have moved out of the area where you do business.  Or, most commonly, we simply removed addresses that aren’t valid.

We use CASS certified software to check the addresses in your list.  CASS stands for “Coding and Accuracy Support System.”  It is the system USPS uses to check addresses and our software is certified to perform these checks.

The Post Office keeps a record of all valid, deliverable addresses in the country.  Our list processing software keeps a database of these valid addresses and is updated regularly.  Each address in your mailing list is checked against that database and if a match cannot be found, the address is flagged as invalid.  If the street name is misspelled, if a portion of the address is missing, if the address is entered improperly in any way, it may be flagged as an address error.

As a matter of routine, we remove all address errors.  If the address is not recognized, we cannot claim the discounted postage rates for a card mailed to this address.  So you will pay a higher postage rate for a card that is less likely to be delivered.  Normally this is not wise.

There are, however, instances where it is sensible to mail to the address errors – so long as you have a valid city, state and zip.  (If the city, state and zip are incorrect there is exactly zero possibility the card will be delivered.)  If you are mailing to airports, hospitals or schools, for example, it may be worthwhile to mail your address errors.

Here’s the thing: if the city, state and zip are all correct the card will get into the hands of a mail clerk in the area where it needs to be delivered.  If that mail clerk and the mail carrier recognize the street address it may get delivered.  If the mail carrier sees “Clearwater Municipal Airport” in place of a street address, he/she will most likely know where to deliver it.  A street address with a slight misspelling may also get delivered, but it is certainly less likely than if the address is correct and valid.

If you mail with PostcardMania, we’ll normally remove the address errors from your list.  And we’ll note on your postage invoice how many of them we removed.  If you’d prefer to leave them in the list and mail them, you can let your Mailing Services Representative know and we’ll do exactly that for all addresses that have a valid city, state and zip.

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