Posts filed under ‘Addressing’

What is the best way to handle returned postcards?

Returns are inevitable as there is no such thing as a perfect list. Our lists are guaranteed 90% deliverable, excluding vacant returns. You should remove any “undeliverables” from your mailing list before mailing to it again. This will help to keep your list up to date and reduce waste on postage costs.




July 1, 2009 at 9:02 pm 1 comment

Attn: Marketing Director/Home Owner/Spa-goer – How to Address Direct Mail

How to Address Your Direct Mail One of the most important aspects of a marketing campaign is reaching the right person in the company or home. When you are mailing to a business, its not always possible to obtain a list of the correct contact names you want to target. However, it is very important for you to know exactly “who” you want to reach within the company and to include this in the addressing of the pieces.

When we market PostcardMania we are mailing to “Attn: Marketing Director”, this way the receptionist or person in charge of distributing the mail knows exactly who to distribute the mailing to. If you are leaving the decision up to the receptionist, I would say your chances of reaching the correct person has already dropped in half. If you are unsure of who to send the mail to, we can help lead you in the right direction or you can test out a few titles to see what works best for you.

This definitely applies to mailing to homes as well, except when mailing to a home you are much more likely to reach the intended person. However, you can use a title to your advantage by mailing to “Attn: Future Homeowner” or “Attn: Spa-goer”. It will catch the attention of the recipient as you can customize the title to best describe your intended recipient.

Best, Melissa

June 25, 2009 at 2:37 pm Leave a comment

What is the size of the space needed for the address on the postcard?

The size varies depending on whether or not you are mailing out with a barcode and how many lines you are want to use in the address area. For example if you would like to have Company, Contact, Title, and Address you need more room than if you just want Company and Address. We request our customers leave 3 3/4 x 2 1/8 for the mailing space when we are handling the mailings.

May 21, 2009 at 3:46 pm Leave a comment


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