Attn: Marketing Director/Home Owner/Spa-goer – How to Address Direct Mail

One of the most important aspects of a marketing campaign is reaching the right person in the company or home. When you are mailing to a business, its not always possible to obtain a list of the correct contact names you want to target. However, it is very important for you to know exactly “who” you want to reach within the company and to include this in the addressing of the pieces.

When we market PostcardMania we are mailing to “Attn: Marketing Director”, this way the receptionist or person in charge of distributing the mail knows exactly who to distribute the mailing to. If you are leaving the decision up to the receptionist, I would say your chances of reaching the correct person has already dropped in half. If you are unsure of who to send the mail to, we can help lead you in the right direction or you can test out a few titles to see what works best for you.

This definitely applies to mailing to homes as well, except when mailing to a home you are much more likely to reach the intended person. However, you can use a title to your advantage by mailing to “Attn: Future Homeowner” or “Attn: Spa-goer”. It will catch the attention of the recipient as you can customize the title to best describe your intended recipient.

Best, Melissa